Baume & Mercier has consistently exalted womenthrough its creations, as is confirmed by thefirst watch gifted by Louis-Victor Baume to his daughter Mélina in 1869. During the Roaring Twenties, William Baume and Paul Mercier created wristwatches that became authentic manifestoes of women’s emancipation. Guided by this feminineorientedinspiration, the Maison introduced jewelrywatches during the 1950s such as the Marquise and other bangle watches radiating an originalitythat contributed to revolutionize the world of ladies’ watches. Buoyed up by this creative momentum, Baume & Mercier further asserted thejewelry-like nature of its watches in the 1970s by launching references such as the Galaxie or Stardust that generated authentic enthusiasm among women. During the years leading up to the turn of the century,this inspired approach led it to create the Linea and Catwalk lines, both imbued with a power and delicacy that highlights the creativity of the Maison.


Baume et Mercier Promesse World 20140826 BAU PromPage 01
1950 historical model, Baume & Mercier museum collection





The Promesse watch, inspired by a 1970s model, was born from the idea of incorporating an oval inside a round shape. This singular and sophisticated design has the effect of transforming time into a kind of vibration concentrically reflected on the bracelet of which the curves thus make a perfect match with those of the polished case. The seamless integration of the case and bracelet makes Promesse remarkably comfortable on the wrist. This model is available in 30 or 34 mm diameters housing either a Swiss-made quartz or mechanical self-winding movement. This elegant and feminine watch also appears in more distinctly precious versions by adorning its oval bezel with mother-of-pearl, topping it with 18K red gold or setting its surface with diamonds. Intended to echo emotions, Promesse adopts a traditional approach with a mother-of-pearl or silver-colored dial featuring a delicate “drapé” guilloché decor.

Because elegance is above all a question of personality, Promesse welcomes a new range of 22 mm-diameter models. Petite Promesse features a diamond-set mother-of-pearl dial framed by a diamond-set polished steel case. These authentic style accessories, housing a Swiss-made quartz movement selected for its precision and mini-size, are fitted with a smooth colorful double wrap-around calfskin strap or steel bracelet.

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